Document Type
Capstone
Abstract
This educational quality improvement project aimed to address declining enrollment in a post-primary mammography certification program and to respond to the growing shortage of certified mammography technologists. A needs assessment survey identified key student preferences, including hybrid course formats, weekday scheduling, and social media as the most effective marketing channel. In response, targeted outreach campaigns were launched, curriculum content was updated, and clinical partnerships were expanded to support enrollment and placement. As a result, the program met the minimum enrollment threshold for the first time since 2021, with five students completing the course. Post-course evaluations indicated high levels of satisfaction and clinical preparedness, though students recommended improvements in pathology content and lecture structure. A supplementary survey of 24 radiologic technologists confirmed social media and alumni outreach as preferred marketing methods and expressed strong interest in flexible learning formats, such as HyFlex. These findings support the effectiveness of targeted recruitment strategies and flexible educational delivery in revitalizing enrollment and addressing workforce shortages. Ongoing assessment and adaptation are essential to maintaining program viability and expanding access to breast cancer screening services.
Publication Date
7-2025
Recommended Citation
Smith, Erica M., "Revitalizing Post-Primary Mammography Education: A Quality Improvement and Outreach Initiative" (2025). MSHS Student Capstones. 6.
https://riches.cabarruscollege.edu/mhs-student-capstones/6
